2015 Trust Conference Action

'Not My Style'

Presented by Alisha Miranda - Co-Founder, Not My Style

Summary

Launching and crowdfunding for Not My Style, an app that will create a consumer movement to push fashion brands to be more transparent about their supply chain.

The Presentation

The Problem

The fashion industry has changed beyond recognition over the last decade. With 97% of our clothes being made overseas, and 40 million garment workers across the world (around 85% of whom are women), we can’t turn a blind eye. Fast fashion is literally killing people.

Fashion retailers have made progress in their supply chain practices over the past few years. There is, though, still a very long way to go. Information on who makes our clothes and their working conditions remains elusive, even for the savviest consumer. The industry is in a vicious, opaque catch 22: Brands say that consumers don't care enough to push them to disclose their data, but consumers can't access the data easily, even if they try.

The Action

Not My Style is an app that will create a consumer movement to push fashion brands to be more transparent about their supply chain. The mission of Not My Style is to improve the lives of the women and men who make our clothes. We will launch our crowd funding campaign at Trust Women to raise funds to build the Not My Style app.

Here’s how Not My Style will empower consumers to make smart, informed choices about where they shop, and importantly, push brands to be more transparent about the women who make our clothes:

What help is needed

Can you support this action

At Trust Women delegates take action and forge tangible commitments to empower women and to fight modern-day slavery worldwide. You can get involved. Tell us how you would like to contribute to an Action clicking the button below. Every idea and contribution counts. Don't be shy!

Count Me In

2018 Trust Women Actions

Sign up for our newsletter

Contact us

Tahsin Ahmed

Tickets

+44 207 542 7535

tahsin.ahmed@thomsonreuters.com

Zeina Najjar

Media Partnerships

+44 207 542 5817

zeina.najjar@thomsonreuters.com

Aditi Thorat

Sponsorship

+44 207 542 0094

aditi.thorat@thomsonreuters.com

Jenny Vereker

Media Enquiries

+44 207 542 8111

jenny.vereker@thomsonreuters.com