2015 Trust Conference Action

'Empowering Women Through Mobile Reading'

Presented by David Risher - CEO, Worldreader

Summary

Worldreader is taking action with a commitment to reach 5 million women with life-changing digital books on their mobile phones by the end of 2018.

The Presentation

The Problem

A child born to a literate mother is 50% more likely to survive past age 5. Yet two-thirds of the world’s 744 million illiterate people are women. Literacy is transformative: it increases earning potential, decreases inequality, improves health outcomes and breaks the cycle of poverty. Access to books is crucial to improving female literacy, yet books are scarce. 50% of schools in Africa have few or no books at all. Providing women with easy access to books can transform not just their lives, but the lives of future generations by improving literacy skills and empowering them with information.   

The Action

Worldreader is taking action with a commitment to reach 5 million women with digital books on their mobile phones by the end of 2018. Using e-readers and mobile phones, Worldreader serves readers in 50 countries, providing them with over 27,000 book titles in 44 languages, in an effort to improve their lives. Embarking on a long-term initiative to achieve gender equity within our organization and its programs, this action will initiate the process by doubling our female readership over 2 years.

To launch these efforts, Worldreader will onboard a Gender Equity Specialist to support learnings and outreach aimed at normalizing the idea of women in developing communities reading on their phones. Longer-term, Worldreader will mainstream targeted outreach towards women and girls into our mobile programs, add gender-sensitive content to our free mobile library, and target e-reader programs and partnerships that will influence girls to read more and better.

What help is needed

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