Empowering African female entrepreneurs to increase job creation and change the public perception of African women living in Africa.
Until now, support for female African entrepreneurs has come in the form of small financial subsidies or skills training limited to subsistence work such as basket weaving, soap making or small-scale agriculture. Even social enterprises often overlook the possibility of women creating small, medium or large businesses that could drive job creation and innovation across the continent. African women wishing to become entrepreneurs lack access to good quality and locally relevant information about how to build a modern business. Most of the entrepreneur development training that would be appropriate for them is coming out of Europe or the U.S., economic environments that are very different. African female entrepreneurs are rarely given an insight into their peers’ work. The global narrative surrounding African women remains the same: that they are poor victims only worthy of charity rather than investment. With your help, we want to change that.
She Leads Africa aims to empower this overlooked group of women entrepreneurs with the ultimate goal of increasing job creation, create a larger base of formal and therefore taxable businesses that will drive government revenue, and changing the public perception of African women living in Africa. The action aims to:
- Build on the power of the already established digital media platform sheleadsafrica.org. The website provides business/career advice and inspiration to more than 90,000 young African women. It’s run by 80 unpaid contributors who help create locally-relevant business and career advice. The platform already hosts free webinars with African experts and makes free downloadable guides available. She Leads Africa now wants to introduce video, animation and podcasts to the site, together with an SMS subscription service to educate its community.
- Expand the reach of the already existing training programme in order to reach more African cities to supplement the work done online. She Leads Africa runs a number of training bootcamps in cities across Africa. These are four-day programmes designed to train between 100-150 young African women tangible business skills whilst offering an opportunity to network with peers and potential mentors.
What help is needed
- Digital media expertise – to learn how we can create a fast-growing best in class digital media site that is optimized for Africa.
- Animation/Videography expertise – to create engaging and educational content
- Introductions – to chief marketing officers, especially for brands that have an interest in Africa and who would see this partnership as mutually beneficial
- Funding – to be spent on creating content, hiring a staff writer, compensating our part-time contributors and hosting our offline programmes
Can you support this action
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