Livia Firth

Creative Director, Eco-Age and Founder of the Green Carpet Challenge

Livia is the Creative Director of Eco Age Ltd and the driving force behind the launch of the Green Carpet Challenge (GCC) in 2009.

As an Oxfam Global Ambassador Livia has travelled to Ethiopia, Kenya, Bangladesh and Zambia, connecting with the people at the beginning of the supply chain. Livia is a founding member of Annie Lennox’s ‘The Circle’, a powerful women’s advocacy group and is a global opinion former with regular high profile speaking engagements including The International New York Times Luxury Conference and the Copenhagen Fashion Summit.

In November 2012 she became a ‘Leader of Change 2012′, awarded by the UN Foundation for Global Change.

Livia received the UN Fashion 4 Development Award in September 2013 and the ‘Green Award’ at Harper’s Bazaar Women of the Year in December of the same year.

In May 2014, Livia was honoured with an award for Outstanding Achievement in Sustainability at the Rainforest Alliance Gala.

She currently resides in London with her husband Colin, two children, one cat and four fish.